Why Franchises Should Own Their Own Selling App

In the ever-evolving digital landscape, franchises face an undeniable challenge: balancing growth with profitability. Many franchises rely heavily on third-party marketplace apps to connect with customers, but these platforms come at a steep cost—high commission fees, reduced control, and diluted branding.

The solution? Owning your own selling app.

Here’s why taking control of your digital sales channel isn’t just a good idea—it’s essential for long-term success.

 

1. Save Thousands on Commission Fees

Third-party marketplaces often charge commissions as high as 30% per order. While these platforms may provide a customer base, the ongoing fees eat into your margins, leaving little room for growth.

Owning your app means:

No more commission fees. Keep the revenue you’ve worked hard to generate.
Scalability without penalties. As your franchise grows, your costs remain consistent—unlike third-party platforms that charge more as you sell more.

 

2. Full Control Over Customer Experience

Third-party apps prioritize their brand over yours. From their logo on the app to limited customization, your franchise becomes just another listing on their platform.

With your own selling app:

You own the branding. Showcase your franchise’s personality, logo, and unique story.
Personalized customer journeys. Offer tailored promotions, rewards programs, and direct communication channels that keep customers loyal to your brand—not someone else’s.

 

3. Build Long-Term Customer Relationships

Third-party apps often withhold valuable customer data, limiting your ability to market effectively. By owning your app, you unlock critical insights into your customers’ preferences and behaviors.

This allows you to:

Create targeted marketing campaigns.
Run loyalty programs that reward repeat business.
Build an email or SMS list for future promotions.
Remember: Customer data is the foundation of any successful marketing strategy, and with your own app, it’s yours to leverage.

 

4. Enhanced Profitability Through Direct Sales

An owned app eliminates middlemen, streamlining your order process and increasing profitability. Direct sales:

Reduce costs associated with order processing.
Improve operational efficiency.
Boost bottom-line revenue, allowing reinvestment into marketing or operational upgrades.

 

5. Adaptability and Customization for Your Franchise Needs

Third-party apps operate on a one-size-fits-all model, limiting your ability to adapt the platform to your franchise’s specific needs. Owning your app means:

Tailored features, such as delivery tracking, in-app ordering, or franchise-specific promotions.
The ability to pivot quickly as market trends or customer demands shift.

 

6. Strengthen Your Brand and Build Loyalty

When customers order through a third-party marketplace, they associate their experience with that platform—not your franchise. Building your own app keeps the focus on your brand, fostering a stronger connection with your audience.

 

7. A Long-Term Investment for Growth

While building your own app may require an initial investment, the long-term benefits far outweigh the costs. As your franchise grows, your app scales with you, supporting:

New locations.
Expanding product lines.
Evolving business models, like drive-thru or pickup options.

 

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Conclusion: Take Control of Your Franchise’s Future

Third-party marketplaces might seem convenient, but they come at a price—one that franchises can no longer afford in today’s competitive market. Owning your own selling app puts control back in your hands, eliminates commission fees, and empowers your franchise to grow without limitations.

At OrderingPlus, we specialize in providing franchises with white-labeled selling apps that are tailored to your needs. Our all-in-one platform helps you manage orders, payments, delivery logistics, and more—all under your brand.

Ready to stop paying commissions and start owning your digital future? Let’s build your app today.